marketing


Random quote of the day:

“Figuring out what the public wants, or even what the public is: that’s the job of pollsters and publicists and advertisers. All those people study the marketplace. But the creative artist can change the world. A true writer opens people’s ears and eyes, not merely playing to the public, but changing minds and lives. This is sacred work.”

—Allegra Goodman, “O.K., You’re Not Shakespeare. Now Get Back to Work,” The New York Times, March 12, 2001

 

Disclaimer: The views expressed in this random quote of the day do not necessarily reflect the views of the poster, her immediate family, Lucy and Ethel, Justin Bieber, or the Kardashian Klan. They do, however, sometimes reflect the views of the Cottingley Fairies.

 

Ever since the Syfy Channel’s new series, Haven, debuted I’ve been in a slight funk. You see, the novel I’m doing revisions on is a contemporary fantasy which involves people in a quirky rural Southern California county where the paranormal is an everyday occurrence and the inhabitants take it for granted. Much like the quirky small town of Haven on Syfy. It was bad enough when their show, Eureka, premiered. That was about a quirky small town in which wild experiments in fringe science took place, causing paranormal-like events to happen all the time. Everyone there pretty much took it for granted, too.

I think the story of my novel is original, but it can’t help but be overshadowed by all this quirk and all these strange towns. I continue to polish the novel, however. It’s what I have; I will market it. It’s a stand-alone, but it’s also part of a trilogy, see, and I really want to write those other books. Maybe even more than I wanted to write this one.

I first came up with the concept of Dos Lunas County, my quirky entry, about eleven years ago. Formulating the concept, the characters, the plotting took awhile, and this novel had at least two false starts before I finally finished it. This is not an atypical pattern for me, unfortunately. For a time I was finishing a novel a year, but those individual novels were often years in the making. One would come on strong, then need restructuring so I’d work on another until I solved the problems. About once a year, one of them would finally click completely into place and I could push forward to the finish. This has, as you can imagine, sometimes worked to my disadvantage, marketing-wise.

If only I weren’t such a slow writer. If only I didn’t think so much. If only I didn’t think up perpetual if-onlys. This isn’t a whine, not really, because I know that the fault, dear Brutus, lies not in my stars but in myself. I could get back to the novel a year pace, I think, but I seriously doubt I will be able to conceive, plot, and write a novel in a year. They surge and wane and surge again, so I’m always a beat or two behind the rhythm of the market.

I write on and continue to market my arhythmic novels. What else can I do? I am what I am, the market is what it is, and the zeitgeist is always pumping out ideas in multiple directions, hoping that somebody will take up the challenge and run (fast) with it.